two-part pricing

two-part pricing
марк. двойное ценообразование* (установление цен на обязательные принадлежности применительно к сфере услуг; предполагает разделение цены услуги на постоянную и переменную части; напр., абонентская плата за телефон (постоянная часть) плюс плата за звонки, когда количество звонков за месяц превышает определенное число (переменная часть); задача компании по обслуживанию состоит в том, чтобы установить такую абонентскую плату, которая бы стимулировала спрос на услугу и позволила получать прибыль от переменной части оплаты)
See:

Англо-русский экономический словарь.

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